There’s no substitute for the ability to handle a negotiation on the fly.

I like the hands-on investing of real estate and internet marketing because my success really depends on me.  The more removed I am from the action, the more uncomfortable I get. 

When other people are controlling the level of effort and the results, I’m never sure about the outcome.  I know what I produce, and I can always count on myself.

As much as the gurus would like to tell you that there are formulas for successful real estate investing and internet marketing that you can follow like a mindless drone, I have never found it to be the case.  The real world of investing is a little bit of training and a lot of instinct. 

That’s what I call “gut investing” where you are listening to the smartest part of yourself – the part that knows when a deal is hot, when a seller is ready to sell, when a buyer is ready to buy.  Everyone has this instinct, we just have to realize its importance and hone it.

Go to a lot of seminars, read a lot of books, and before you know it you’re over thinking everything. 

How do you research a hot keyword?  You think like the interested buyer.  Is the buyer following a formula, have they taken a million seminars?  No, they’re just typing in the first thing, the most human thing that comes into their head.  If you lose the ability to tune into this wavelength, you’ve lost the ability to connect with your source of income.

There’s a time for designing strategy, and there’s a time to think on your feet.  You can lay out all the plans in gruesome detail, but when you’re face to face with a prospect, there’s no substitute for the ability to handle a negotiation on the fly.

Gut investing doesn’t mean getting carried away with emotion, quite the opposite.  You’re not going to fantasize your way to riches, because fantasies don’t work at the street level.  Your gut does.  The point of contact is the gut’s domain.

I will never sell you a fantasy.  I don’t believe in capitalizing on people’s unrealistic delusions about what it takes to make money in investing.  I promise you will get tough talk about the ground level, the place where real money is made, and I’ll arm you with some bubble bursting truths so you can avoid ugly surprises that will cost you a ton of money and heartache.

Gut investing is the right approach to the volatile world of hands-on investing, because when you’re in the middle of a deal and the curve balls seem to be coming from a runaway pitching machine, the generic scenarios you read about in those guru programs are nowhere to be found.

You can find tremendous insight into gut investing in my book “The People Side of Real Estate Investing”.

I use deals from my own investing career to demonstrate how to integrate gut investing into real world deal making, and provide line-by-line dialogues for successfully handling common real estate investing scenarios.

Even if you think your instincts are terrible, by the time you finish reading this book you will have a significantly better understanding of how to listen to the smartest part of yourself and capitalize on it for bigger real estate profits.