Ad hoc web skills only get you so far. You are losing money by not getting basic internet marketing training.

You may think you’re getting away with it.  You’ve built a free web site, even monetized it with Adsense.  You know how to blog, advertise on Craigslist, post deals on a forum. 

But you are losing money by not getting basic internet marketing training.

Ad hoc web skills only get you so far.  Internet marketing training can quickly give you the more powerful foundation you need to control the internet marketplace. 

There are two different types of real estate investors – those who are internet savvy and those who are not. 

If you acknowledge the critical importance of the internet, you owe it to yourself to take a step back and get basic internet marketing training.  You can then take full advantage of the networking and marketing opportunities the booming internet has to offer.

Internet marketing training will enhance your real estate investing business, but if you explore further you might discover a way to make money you never even knew existed. 

Internet marketing is business in and of itself, a massive and rapidly expanding industry with an unlimited ceiling that can also help you reach your entrepreneurial goals.

Understanding internet marketing means knowing how to drive traffic to your web site, run paid advertising campaigns, develop mailing lists, and profit from articles, forums and social networking sites.  You can even learn how to market your own e-books and information products.

A great way to get started is through Wealthy Affiliate University which is the #1 training resource on the web.  It has all of the tools, courses and support channels you need to become successful and profitable online.

At the very least, you should get the basic internet marketing training you need to fully capitalize on the internet for your real estate investing business. 

And, since you can never have too much money, you may also find that internet marketing is a profitable business you want to develop all on its own.

There’s no substitute for the ability to handle a negotiation on the fly.

I like the hands-on investing of real estate and internet marketing because my success really depends on me.  The more removed I am from the action, the more uncomfortable I get. 

When other people are controlling the level of effort and the results, I’m never sure about the outcome.  I know what I produce, and I can always count on myself.

As much as the gurus would like to tell you that there are formulas for successful real estate investing and internet marketing that you can follow like a mindless drone, I have never found it to be the case.  The real world of investing is a little bit of training and a lot of instinct. 

That’s what I call “gut investing” where you are listening to the smartest part of yourself – the part that knows when a deal is hot, when a seller is ready to sell, when a buyer is ready to buy.  Everyone has this instinct, we just have to realize its importance and hone it.

Go to a lot of seminars, read a lot of books, and before you know it you’re over thinking everything. 

How do you research a hot keyword?  You think like the interested buyer.  Is the buyer following a formula, have they taken a million seminars?  No, they’re just typing in the first thing, the most human thing that comes into their head.  If you lose the ability to tune into this wavelength, you’ve lost the ability to connect with your source of income.

There’s a time for designing strategy, and there’s a time to think on your feet.  You can lay out all the plans in gruesome detail, but when you’re face to face with a prospect, there’s no substitute for the ability to handle a negotiation on the fly.

Gut investing doesn’t mean getting carried away with emotion, quite the opposite.  You’re not going to fantasize your way to riches, because fantasies don’t work at the street level.  Your gut does.  The point of contact is the gut’s domain.

I will never sell you a fantasy.  I don’t believe in capitalizing on people’s unrealistic delusions about what it takes to make money in investing.  I promise you will get tough talk about the ground level, the place where real money is made, and I’ll arm you with some bubble bursting truths so you can avoid ugly surprises that will cost you a ton of money and heartache.

Gut investing is the right approach to the volatile world of hands-on investing, because when you’re in the middle of a deal and the curve balls seem to be coming from a runaway pitching machine, the generic scenarios you read about in those guru programs are nowhere to be found.

You can find tremendous insight into gut investing in my book “The People Side of Real Estate Investing”.

I use deals from my own investing career to demonstrate how to integrate gut investing into real world deal making, and provide line-by-line dialogues for successfully handling common real estate investing scenarios.

Even if you think your instincts are terrible, by the time you finish reading this book you will have a significantly better understanding of how to listen to the smartest part of yourself and capitalize on it for bigger real estate profits.

Nobody is going to make you listen to good ideas or do the smart thing. You have to be the type. Are you the RPI type?

The Real People Investing member can see through hype, knows no one becomes a millionaire in three days without any hard work. 

We know it takes guts, tenacity and a love of the chase to get where we want to go.  We are a tough breed, bold and fearless but evolved.

Our fortunes are creatively designed and managed, our strategies self-driven and engaged.  We are hot for action, but we are grounded. 

We are questioners, instigators, renegades within a renegade industry in pursuit of survival first because we know it’s the true path to success.

Some of our members are people whose first thought about investing came when they read this article. 

Some of us are rapidly up and coming, a few victorious deals under the belt, who want more, better, faster. 

Seasoned veterans come here to hear echoes of the reality they’ve  lived through, and glean some nuggets from an experienced peer.

• If you are always looking for a hot opportunity, but are skeptical of everything, you might be the RPI type.
• If you can’t stand to work for someone else, you might be the RPI type.
• If you are willing to listen to a new idea, have enough confidence in your own judgment to decide it might work, and then actually try it, you might be the RPI type.
• If you need entrepreneurial action in your life, you might be the RPI type.
• If you want what you do for a living to be a challenge with unlimited reward, you might be the RPI type.

Nobody is going to make you listen to good ideas or do the smart thing.  You have to be the type.  Are you the RPI type?

Join Real People Investing today to receive premium benefits exclusive to our members.

In this market, hungry real estate entrepreneurs can get income streams from diverse sources.

 I love spotting a real estate deal, analyzing what it needs to be profitable, developing a plan and executing it with determination and creativity. It ’s what gets my motor running.

But the current housing market has taken some steam out of my engine.  Real estate investing is yielding less lucrative deals in the short term, at least.

I am an entrepreneur first and a real estate professional second, so I continue to search my environment for opportunities that make investment sense.

I spent some time reading about internet marketing and affiliate sales, and I started to see how to leverage the core investor inside me in a new way.

Internet marketing exercises the same investment skills as traditional real estate does without anywhere near the level of risk and exposure from owning real property.

It’s just a fact that running 10 PPC (pay per click) campaigns will cost a lot less money and require less time and management than 10 rental properties, yet the positive cash flow can easily be higher than what rental income would produce.

That’s particularly true in these times where rentals are more competitive, rent is harder to collect due to increasing unemployment, and appreciation on your investment is delayed until the recovery.

Of course the physical nature of real estate is not part of the process but the entrepreneurial results are. Frankly, its a nice change to work with an investment that requires very little cash out of pocket and no long-term commitment in order to generate a monthly income stream with the same unlimited growth potential.

After looking more closely at what attracts me to real estate investing, it became apparent how many similar skills are used to build an income stream from internet marketing.

A simple summary of the internet marketing process looks like this:

• Analyze products or offers to identify ones with strong niche appeal and research their search and competition ratios.
• Develop a promotional campaign based on effective keywords that show good search results.
• After one or two weeks of general promotion and analysis, optimize the best keywords for promoting the product and converting sales.
•  Scale the campaign to it’s best performance level. At that point, I’m free to start another campaign.

Some of the details of the process may sound a bit esoteric and unfamiliar, but so did real estate when we first got started. Like me, you probably became active with your local REIA group and got a lot of education in a short time.

Internet marketing has something similar called Wealthy Affiliate University which is the #1 training resource on the web. I’m logged in every day, all day long.  It has all of the tools, resources and support channels you need to become successful and profitable online.

I love real estate investing and I can’t wait for things to get back on track. But I also believe the good times are a little way off, and I just don’t have the patience to sit around and wait. 

I get great satisfaction building income streams from diverse sources.  Internet marketing is exciting, affordable and profitable.  It is also a particularly good fit for real estate entrepreneurs looking for more cash generating opportunities.